Why Website Footer Optimization Is Crucial And How Can You Implement?

website footer optimization

But what about your footer? Your website’s end-of-article page is a great place to add links and contact information to help people discover more about you.

You might be thinking that this is a basic website, but the truth of the matter remains: it’s just more text and links.

We spend more time on our homepage than we do scrolling through the footer.

Think again.

The footer is often overlooked because it’s just a linking ground for other parts of the website or your business.

The footer is just as important for SEO purposes. There are many benefits to website footer optimization. Not only will you be providing information and links that customers find useful, but you will also be helping improve your ranking in search engines overall because of all these benefits!

Your website’s footer is often overlooked, but it can significantly impact your overall ranking and sales. Optimizing this space with the right keywords will help you rank higher for those terms as well!

Here's how:

  1. Keep in mind: A fat foot is a bad foot.
  2. Your footer shouldn’t be noticeable
  3. Include quick links to the navigation
  4. Please Include Your Contact Details
  5. Links on social media
  6. Embrace Your Logo
https://www.vispansolutions.com/footer optimization

1. Keep in mind: A fat foot is a bad foot.

Even if you’re attempting to website footer optimization for search engines, it’s crucial to avoid stuffing it with so much data and keywords that it turns into a large block of unhelpful text for users.

Footers are typically short, easy to read, and easy to understand. They’re not very heavy on like long blocks of text but instead have lots of links or other information that can be quickly scanned through with your eye without having any trouble understanding what it is you’re looking at!

You might be surprised to learn that this is one area where too much could actually pose a threat. website footer optimization

2. Your footer shouldn't be noticeable

When deciding on the colors for your footer, it’s important to keep in mind that not all fonts will work with every background. A great way of doing this would be by testing out various combinations and seeing what looks best!

No one wants to scroll down the page only to find a footer that stands out the sore thumb.

The design of your footer is no exception. Let’s be real here, aesthetics are even in business!

While it’s important to have a calm and respectable tone of voice, if your footer is bright orange or hot pink, users may be put off by this design choice.

Wouldn’t it be awful if the “contact us” button at the bottom of a page made your eyes water and sent you into an instant rage spiral?

However, there are some who choose not to use a simple line. By inverting the colors of your footer, you can create a more professional tone.

Black text on a cream-colored background creates the perfect footer.

With the use of similar colors, this design is able to maintain its cohesive feel.

3. Include quick links to the navigation

It’s important to include a footer link on every page of your website, but it doesn’t need to be an extensive list. The main sites should suffice and help readers find what they’re looking for more quickly!

Users now have a direct link to your home page thanks to this. For instance, you might link to your blog, your about us page, your main products/services page, and a few others. However, you don’t necessarily need to connect to individual product pages unless you truly want to increase traffic to those pages.

You can use your site statistics to determine which pages you should link to. Pages that relate to your business’s products, services, and goals are the ones you should focus on. These will be more likely than others since they’re relevant in some way or another!

If your website is small, then you do not need to include every page. Grouping together page links in columns can be one way to simplify your footer. Grouping relevant information, services, and other pages ensures that your users can easily find what they need.

Google is the most popular search engine out there, so if you want your site to rank well, it’s important that external links point only to pages on our website. This way, we can control where they go and avoid any potential problems with Google’s algorithm!

4. Please Include Your Contact Details

The best way to get in touch with you is through this page, which has all of our contact information.

When you apply for a job, they need to know where and how to best contact you. This includes your address as well as your phone number so that the company can reach out if there are any problems or issues. This goes a long way!

You should always include your contact information in the footer of any company documents because there are two major reasons for this.

Secondly, it makes sure that all of your content is easily found when someone searches for something relevant on Google.

Secondly, people are lazy. They don’t want to navigate off the page they’re on in order to find your contact information! Having it readily accessible from anywhere on our site is a big convenience for users.

The following details should be included:

  • Business name
  • Address
  • Mobile Number
  • Address for general emails (one that is monitored but is not directed to a specific person).

With a few clicks, your phone number and email address should open the appropriate app when clicked, so users do not have to copy their information from an existing account.

It’s a good idea to include an image of the location in Google Maps for those customers who plan on coming by.

5. Links on social media

To make certain that your social media profiles are successful, you need a way for visitors to access them.

You don’t have to do anything more than include the easily recognizable social media site icons and link them up with your appropriate profile.

You can add Facebook’s online image library to your footer and link it. The same goes for social media sites like Twitter and Instagram. Don’t just post the content once; vary your posting style to keep people engaged!

Even if you don’t have much of a presence on Facebook, you should at least have current information about your company on the page in case someone decides to check you out there.

6. Embrace Your Logo

The importance of branding cannot be overstated. Branding is everything, even at the bottom of your webpage!

Include your logo in the footer of every page, but don’t make it the main focus.

You want to make sure the trash can is out of sight, but still accessible. This is a great place for your contact information, as well as on the left side of their footer.

Invest in your site’s footer today and see the difference. Optimize it for better customer experiences, and generate leads from search engine rankings that will convert more visitors into customers-all while providing an excellent user experience!


The footer is a small space that can have a big impact on the customer experience. Studies show it contains valuable information and should not be overlooked or decorated with any unnecessary features.

A well-designed foundation will help provide stability, which leads to increased trust from customers who want what they paid for in terms of service quality!

We at Vispan Solutions help with website development as well as digital marketing. So what are you waiting for? Let’s connect!