Top 5 Ad Types Every Marketer Needs to Use for Small Businesses

Ad types

Is Paid Marketing Only A "Large Businesses" Game?

Paid advertising can be a game for large businesses, but it’s no secret that the small and medium-sized companies often get left behind.

Paid marketing is a great way to reach your target audience, but it depends on certain factors like what kind of company you have and how much money they can spend. With the right marketing strategy, even a small business can have success.

Now is the time to start executing efficient paid marketing campaigns for your small business clients! As you discuss this with a white label digital agency partner, here are some ads that will work well:

1. Google Search Ads

Google Search Ads are a cost-effective advertising option for businesses looking to reach the largest audience possible. The pay-per-click system allows your company’s ads to appear in the top position when users search on specific keywords or phrases, giving you an opportunity no competitor has!

Average Investment 

PPC search advertising typically costs between $1 and $2 per click (CPC), depending on the audience, campaign structure, and type of business.

Recommendation

  • Target for Users with Clear Intent: To draw in high-quality visitors on a limited budget, you must ensure that your keyword optimization is effective. If a white-label digital marketing reseller is handling it for you, check that they’re using the right match type and avoiding negative keywords.
  • Optimize high-performing locations: Since small businesses typically have a limited budget, it’s important to thoroughly study the geography of your target market in order to focus your targeting and draw in qualified leads.
  • Optimize for low CPC: A further requirement is to optimize for low cost-per-click, which can be accomplished by raising the overall ad score and ad relevancy.

2. Facebook Ads

With 2 billion active users, Facebook is one of the greatest advertising platforms for businesses.

One can build display ads and video advertisements to be promoted on this platform in order reach specific audiences with your message – it’s all depending upon what goal you choose as well as who will see them!

Average Investment 

The average cost per click (CPC) for Facebook advertising is $1.72, albeit this figure fluctuates depending on the type of Facebook ad and the audience it is targeted at.

Recommendation

  • Narrow down the target audience: Facebook gives marketers precise targeting tools so they can target the right customers and target the right audience. Budget restrictions must be discussed in advance with your white-label digital marketing agency partners.
  • Select the right campaign goal: The best campaign aim must be selected based on the nature of the business and the anticipated results. It might be forms, clicks, or impressions. In light of this, the CTA button should be chosen appropriately.
  • Try remarketing campaigns: Facebook remarketing advertising allows users to retarget the people who visited their websites. As it pitches to the audience who have already shown interest in a specific company offering, this aids in raising the conversion rate.

3. Google Shopping Ads

Google Shopping ads are a great way for eCommerce businesses to promote their products on the SERPs.

The product listing ads are the best way to get your products in front of people who might want them. These display images, names and prices for each item along with reviews from those buying it as well!

Recommendation

  • Display more and sell more: Google Shopping Ads is getting a new update that allows marketers to display ‘add to cart’ and quick checkout options in their ads, so users can buy products right through the ad! Whether you are a marketer or digital marketing reseller, it is important that an ad triggers relevant queries.
  • Target High Conversion: With Shopping Ads, you can earn up to 26% higher conversion rates than with Google Text ads. As a marketer, you need to optimize your product feed in order for it attract qualified leads.

4. Google Maps Pay-Per-Click Ads

Google Maps PPC Ads are a great way for small businesses with local customer bases to attract more sales.

Google Maps has over 1 billion users and building location-specific ads on the platform can help you attract local customers.

It’s no surprise that 75% of users who search for products nearby will visit the store within 24 hours.

Average Investment 

Top ranking on Google Maps starts at $25 for small businesses and goes up to a maximum of about $150.

Recommendation

  • Experiment with Your Ad Campaign: Google Maps location-based ads may be a great way to reach your clients if they’re within the radius of operation.
  • Optimize Your Business Location Page: To get the most out of your Google My Business ads, you should optimize information on client’s business location pages. The user is able to get more information about your store, like where it’s located and what time you open.

5. Google Display Ads

These ads are similar to Facebook advertisements that have a headline and description text along with an image, video or audio.

The Google Display Network is a large advertising platform that serves ads to over 2 million websites.

Average Investment 

The cost of a Google Banner Ads is typically under $0.58, but it depends on what you’re looking for in your ad campaign! The ad objective choices include – Cost per thousand impressions (CPM), Cost per click (CPC), and Cost per acquisition (CPA).

Recommendation

Optimize your Targeting: You can’t afford to ignore this! You need a white label digital marketing agency for your campaign targeting if you want more customers.

The best way to ensure your audience engagement and marketing success is by understanding who you are targeting, the platform they prefer (mobile or desktop), as well what channels make sense for them.

Remarketing Earns More Conversion: Google’s banner ads allow marketers the ability to run remarketing campaigns, which generally produce better conversion rates. You need to choose your campaign goals wisely and optimize the ad visuals.

Conclusion

Paid advertising, often seen as an expensive marketing investment is capable of offering the best returns for small businesses.

LinkedIn In-Mail Ads and Amazon’s Sponsored Ads are two of the most effective ad types for generating leads.

You can ask your white label digital marketing partner to incorporate these into their services, if they do not already offer them as an option!

But, what are your small business clients waiting for? They can’t afford to waste time! Let us help you to achieve you marketing goals and see an increase in revenue.