Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. In addition, social media management includes engaging and interacting with social media users.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media.It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be.
Set meaningful social marketing goals
Research your target audience
Establish your most important metrics
Analyze your competition
Create and accurate engaging content
Assess your results and optimize
Communicate goals, challenges, and wins with your team