Every SEO person does a site audit which includes various attributes such as oversees onsite and technical SEO, page speed, internal links, external links, and other factors, including meta descriptions, broken links, load time, page titles, and site structure.
So, to get an overview of the entire site there are various website audit tools, and these audit tools are mentioned as some of the best audit tools but then after you gotta deal with its a complicated function, services, limitations of the paid tool with an inaccurate result.
But, still, there are some tools out there that are unpaid giving you an accurate result without any complications which are named as google search console.
What is Google Search Console?
Dated back on 20th May 2015 it was named Google Webmaster and in January 2018 it was updated as a search console. It’s a google service tool that allows you to monitor, maintain, and helps you out with troubleshooting with your website presence.
Moreover provides you with information regarding the performance based on the organic traffic that you receive on your website, and now as we look search console is also used for a website SEO audit.
SEO Audit Report through Google Search Console Tool
If we look at the SEO audit the most of the SEO agency’s are using site crawlers namely Sitehub and Semrush Site Audit, but now it is possible to do your technical SEO audit by search console tool.
So here we provide you a step-by-step guide to show how a site audit can be super friendly and easy with the help of the google search console.
1. Overview of your Site Audit
Get a brief report for the overview option which shows that your website is facing any serious issue manual penalty or any kind of security issue.
2. There are Major Changes in the Site recently
Now if you are looking for a traffic audit or to find out are there any changes made in the website for that you need to have a look at the Performance and Coverage option.
On the other hand, if there is any change in the address you need to inform Google that there is an update made in the site address to boost up the migration process which can be done by going to the Settings section and by clicking on the option named Change of address.
3. Site has Manual or Security Action
Don’t miss out on this important information for the Security and Manual action forwarded by the Manual and Security issue.
If it displays the message like No issue detected then you are too good to
Go.
4. Google is Crawling your Site
Check out crawl requests and their trend in the Settings section with the option named Crawl stats. You need to pay serious attention to the By Response report to see if your crawl budget isn’t wasted.
In addition, it provides an SEO audit report regarding if your host has any issues, and if yes then it’s impossible for Google to crawl your site.
5. Host Status
Host status is also one of the options that show the audits related to robot.txt fetch, DNS resolution, and Server Connectivity.
6. Check if Sitemaps have been submitted to Google
Are you sure Sitemaps have been submitted to Google? Go to the index section forwarded to the Sitemap option.
If there are any issues the status says Couldn’t fetch otherwise it will show Success.
7. XML sitemap contains Incorrect URLs
There are possibilities of having incorrect URLs with no-index tag, and check that the Coverage option is given from the Index section.
On clicking down the arrow you have the option of Filter to Sitemap. If any incorrect URLs are detected will be shown in the Error or Excluded sector.
8. How many Web Pages are Indexed?
Check your Indexed page is Valid or Valid with Warnings by directing to the Index section and then following to the Coverage option.
9. Website Speed Issue
Speed plays a vital role in SEO audit and for that google, console tools provide, and for you need to go to the settings and from there crawl stats where the average response time calculates the load time taken in milliseconds.
10. Internally-Linked Pages
Search console allows you to audit internal links and to check out you just need to click on the left section named as links.
A single click gives out an entire report related to internal links and external links.
Wrapping Up
So, in the conclusion, it clearly shows that google search console provides various technical and non-technical website audits. Search console is considered as a benefit for every SEO services where every audit report is analyzed directly by google search engine.