How to Convert Website Visitors into Customers?

convert website visitors into customer

Increasing audience traffic to your website is critical, but only in the beginning. Once they get there, you must entice their interest, encourage them to explore your website and ultimately convert them into a customer. Making sure this conversion will increase new customer sales and repurchases from your current audience traffic.

All online marketers should give priority to converting website visitors into customers. Your website should be designed, built, and preserved with conversion in mind. It should have a unified structure that clearly conveys the value of your brand, be simple to communicate, and leads customers to conversion.

4 Ways to convert Website Visitors into Customers

Landing page landing page

Your landing page is important to your lead generation process. This is why landing pages are used by 68% of B2B companies to generate new leads.

  • Catchy Headlines

The landing page headline is crucial to successful lead generation. This is because it is the first thing your audience sees on your landing page and will either attract or repel them. Typically, five times as many people see the headline as the body copy. This is why you should pay more attention to your headline. Your headline should stimulate your users’ interest while also clearly stating your offering.

  • Lead Magnet

A lead magnet is a kind of source that is created and given to your visitors to get their email address. The problem is that getting your visitor’s email address without offering them anything in exchange is quite difficult. Your lead magnet should be useful, valuable, and simple to read for your targeted audience. Lead magnets include things like an e-book, white paper, demo, checklist, and so on. The lead magnet is useful, and it allows their audience to get more out of their Facebook ads. As a result, it is packed with useful information for their target audience.

You need an appropriate message that will grab your visitors in order to get them to take action. The message should relate to your visitors’ pain points. Your offering should demonstrate how to alleviate those pain points.

  • Call to Action

The call to action button is crucial; it defines whether your landing pages will succeed or not. To make your call to action more appealing, avoid using the word “sign up.” To convince your visitors to sign up, use actionable, enticing, and descriptive words such as “Try”, “Get”, “Now”, “Today”, and “Download”. To gain a higher conversion rate, use the phrases shown above as they are more effective and sound more relaxing than just “Sign Up”

  • Effective performance

You need an appropriate message that will grab your visitors in order to get them to take action. The message should relate to your visitors’ pain points. Your offering should demonstrate how to alleviate those pain points.

Website’s menu should be user friendly and for different types submenus include drop-down. Links should quickly load and be highlighted so users can easily find out where to click. Make your internal search button easily accessible.

Images should clearly depict your product from every angle; allow the user to click and magnify it to see more specifics. Videos should be clear and concise, demonstrating how your product is used.

Blogging is the best way to populate your website or blog with useful content for your targeted users. It will amaze you to understand that approximately 2 million blog posts are published on the internet every day. Blogs are used by approximately 62% of marketers due to their effectiveness. Make blogging a habit if you want it to work for you. This is because companies that post 11 or more times per month generate more than four times the number of leads as those that do not.

Form a bond with your visitors with visitors

If new visitors connect with your brand, they’ll most probably become loyal and regular customers. Proceed to establish a connection with potential customers before they visit your website for the first time. Social media can be an excellent place to begin learning about potential customers and introducing them to your brand. You may have a huge following, but not all of them are customers; therefore, encourage them to share their contact details to start the conversation. 

  • Send automated welcome messages

Once someone has agreed to receive emails from you, a sequence of welcome emails can introduce them to your brand and include a special deal to entice them to make their first purchase. Eventually, at key points in the customer journey, you can send automated emails to interact with them.

  • Collect visitor contact details

Forms can be used to collect data about your site visitors and encourage them to subscribe to your emails and other communication services. This will assist you in developing a contact list of users who want to hear from your brand, this is the foundation of a strong email marketing program.

  • Offers & Rewards

Give additional benefits based on customers’ levels of spending to stimulate first and successive purchases. Like,  you could promote free shipping after a certain amount is spent, or a discount based on total purchase value. Special offers could also be extended to future purchases; for example, if a customer spends $120 recently, they will earn a $35 credit toward their next purchase.

  • Utilize survey data

Everyone enjoys being polled for their thoughts. It’s simple to create a survey that asks your audience what types of products or categories they’re most engaged in—this can help you better comprehend their needs and improve potential targeting. Surveys are excellent for determining new business opportunities.

  • Pay attention to customer behavior

Many automated emails can be triggered by your customers‘ actions, providing them relevant messaging and freeing you up to work on other business aspects. These also include product suggestions based on what a person has previously viewed or emails recommending best-selling products they might like.

Connect Your Website to Social Media website to social media

Whether someone stays on your website or not, they will look through your social media profiles if you connect them. Many people prefer to discover about a brand from its social media accounts rather than from a website. As a result, it is extremely effective to link your social media accounts on your website pages so that your site visitors can visit them and be influenced.

You have a better chance of converting website visitors if you demonstrate to them that your brand information is available on more platforms than just the website. Thus, it is necessary to have Facebook, Instagram, LinkedIn, Pinterest and YouTube profiles and don’t forget to link your social media profiles to your website footer. 

In recent years, social media networks have proven to be an excellent source of leads for businesses. However, in order to achieve the best results, you must first identify the best social media network for your business. Facebook is the most effective social network for most businesses. As of November 2022, Facebook has 2.93 billion active users and 72% of active users are using Facebook ads. It is the most widely used and influential social media platform for marketers. 

Ads are the most effective way to generate leads from Facebook. You can use Facebook ads and retargeting to your advantage. Retargeting is the practice of displaying your ads to people who have previously visited your website.

It works by inserting pixel code into your website. As a result, when people visit your websites, it tracks their movements on Facebook and displays your ads in their feed

Reasons you should use Retargeting Ads : 

  • 98% of users visiting your website will leave without purchasing anything.
  • To generate sales and leads, you need 6 to 8 touch points.
  • Only 2% of first-time visitors to your website convert. Retargeting will assist you in attracting the remaining 98% of the users.
  • Retargeting ads are 76% more probable to be clicked on than standard display ads.

Strategies your website your website
  • Evaluate competitors’ websites

Evaluate other websites in your marketplace to see what keywords and terms the industry’s leaders use. Consumers are already configured in terms of how they explore websites and believe about products in your category, so make it simple for them to find and purchase what they want on your site.

  • Analyze your own traffic

Once you’ve established yourself, you can examine your own website’s search results to see how visitors typically search. A bakery store, for example, may discover that more visitors are looking for “pies” or “pastries” rather than “cakes.”  

  • Explore Google rankings

Using Google Trends, you can see how keywords or phrases in your industry rank. What people search for can inspire you to write better product descriptions. It can assist you in determining which terms will resonate with your customers.


Now that you must have figured out how to effectively promote your website and generate a decent amount of traffic, Vispan Solutions is here to help you, to convert that traffic into a pool of paying customers.