How to build a Digital Marketing Funnel?
What is a Digital Marketing Funnel?
The digital marketing funnel is a framework for generating traffic, converting it into purchases, and nurturing those transactions into committed advocates for your company.
You’ll need a variety of methods along the route to get people interested in what you’re giving, which includes using a variety of social media networks!
Why do you need a digital marketing funnel?
Your paid social media initiatives’ success or failure is determined by a number of things. Some marketers are losing money, while others are seeing 3X-4X returns on their efforts!
The question is, what magical component is responsible for this difference?
With a digital marketing funnel, you can reach out to your prospects at the right moment and on their preferred platform, converting them into customers with a powerful brand message.
The Digital Marketing Funnel
The digital marketing funnel is a broad framework for defining, understanding, and tracking the various stages consumers go through throughout their customer life cycle.
There are four stages in the digital marketing funnel:
- Awareness
- Interest
- Desire
- Action
1) Awareness
Customers at the awareness stage are unaware that they require your product or service.
You could arrive in front of them and persuade them of how it might help them with their problem-you could even give them a discount simply for arriving early!
The best strategy is to use broadcast channels because you’ll be targeting those who haven’t heard about it yet, which means there’ll be more room to spread the word about what YOU have on sale this week 😉
2) Interest
Customers at the interest stage are individuals who have expressed an interest in your product or service but require additional information before making a choice.
Social media can be used to expose them to the benefits you provide these individuals while also allowing potential customers to get up close and personal with what you’re all about!
3) Desire
At this stage, customers want the goods, but they want to compare and choose from a list of alternatives.
At this point, it’s critical for you to appear in front of your audience at the appropriate time in order to stay one step ahead of your competition.
SEO, social media, and sponsored ads could be a great way to reach out to your target audience at the correct time.
4) Action
Customers have begun to narrow down which products they want and have begun to shortlist companies at this point.
At this stage, paid ads are a terrific approach to get your name out there because they will help with conversions!
The new marketing funnel, on the other hand, isn’t your typical pipeline. It’s full of loops, turns, and surprises to keep you on your toes!
You’re probably trying to figure out how to create a profitable digital marketing funnel for your company. Thankfully, we have the ideal guide to show you just everything you need to know!
How to Create a Digital Marketing Funnel in 6 Stages
I want you to know that developing your own funnel marketing plan can be done in six simple steps. All it takes is a little creativity, and then watch as the traffic increases!
- Exposure
- Discovery
- Consideration
- Conversion
- Customer Relationship
- Retention
1) Exposure
To build and maintain a strong business, you must first attract customers.
The first stage in this process is to raise brand awareness so that people from all over the internet may find your website!
Here are some of the tactics that you can use for brand building.
Marketing Content Examples:
- Pay-per-click (PPC) ads
- Social media posts
- Email marketing
- Guest posts and PR
- Video marketing
- Podcasting and webinars
- Networking events
2) Discovery
With the correct marketing methods, you can capture the attention of your target audience and pick their interest in what we do for our clients.
Once they’ve bought into the idea of who “we” are as a company, it’s time to demonstrate how these services can help them achieve their objectives with ease!
Here are some of the tactics from which you can use to gain attention.
Marketing Content Examples:
- Targeted ad campaigns (Facebook Ads, Google Ads)
- Display advertising
- Multi-platform social media marketing
- Blogging
- PR campaign
- Webinars
3) Consideration
Customers begin to investigate their options and compare you to competitors during the consideration stage.
Here are some of the tactics from which you can at the stage of consideration.
Content Examples:
- Positive customer reviews on social media and in directories are a must.
- Client case studies
- “Best of” or review-style product guides
- Video testimonials from past clients
- Sales letters
- Interviews and features in industry publications
4) Conversion
Create material that can assist you in generating leads.
This includes creating landing pages, sales letters, and lead magnets to convert website visitors into leads at the bottom of your funnel!
Here are some of the tactics that you can use for conversions.
Content Marketing Examples:
- product or service guides
- Downloadable templates
- Upgrades in content
- Free or low-ticket audits
- Free consultations
- Contact forms
- Website chatbots
- Phone number with call tracking
- Landing pages
- Video sales letters
5) Customer Relationship
After you’ve completed the deal or sold something, it’s critical to follow up.
This will not only keep your customers pleased, but it will also bring you more business! You can do this by asking them if they are happy with their purchase, going through the services/products we provided for free (or at a reduced price), and so on.
Here are some of the tactics from which you can build a customer relationship.
Content / Follow-Up Examples:
- Product tutorials
- 24/7 support
- How-to guides and blog posts
- Regular email newsletters
- Customer surveys
- Monthly reports (for service providers)
- Check-in calls
- Special deals and coupons for loyal customers
5) Retention
According to statistics, increasing customer retention by even 5% can increase your business’s profits by 25–95%.
The value of customer retention in your internet marketing sales funnel can’t be overstated.
You should have a marketing strategy in place that involves cultivating brand loyalty and trust once a lead becomes a customer or client. This, like the previous stage, involves offering excellent customer service, a positive shopping experience in general, and treating your customer base like royalty.
Here are some of the tactics that you can use to retain customers.
Content/Digital Marketing Examples:
- Products and services cross-selling/up-selling
- Email marketing
- Product/subscription upgrades
- Retargeting campaigns
Conclusion
Using a digital marketing plan that attracts more traffic will improve your chances of success. This will not only make it easier for you to persuade individuals at each stage, but it will also ensure that they are intrigued and ready to buy right away!
Talk to my team at Vispan Solution Pvt. Ltd. today and we can help you fill up your sales funnel with targeted traffic. We use SEO and content marketing strategies that will increase website revenue by 388%!