Email Marketing for Ecommerce That Wins Customers
The use of email to advertise products and services, communicate special releases, offers, and deals, and convey informational updates to customers and prospects is known as ecommerce email marketing.
A plan of action developed to achieve long-term business objectives is an e-commerce email marketing strategy. The main difference between an ecommerce email marketing strategy and a traditional email marketing strategy is that marketers need both promotional and transactional emails.
Setting up a well-oiled machine that utilizes the strengths of segmentation, personalization, and automation is required when developing an e-commerce email marketing strategy.
Ecommerce Email Marketing Advantages
Provides great customer service
Customer service could either make you a champion or send you plummeting to the bottom of Mount Everest.
Because 54% of consumers prefer email customer service channels to communicate their messages over other customer service channels, email marketing has demonstrated how it has evolved from a simple marketing channel to an all-powerful problem-solver.
According to facts and figures, 73% of customers become fascinated with a brand because of friendly customer service representatives.
Increases conversion rate and landing page efficiency
You gain a strong ally in promoting particular brands, increasing brand awareness, and broadening your audience by developing the best landing pages.
Because eCommerce landing pages can be combined with transactional pages, landing pages are a crucial income and lead generation arrow that marketers should always have in their marketing quiver.
However, because visitors and customers are unlikely to find them on the first click, figuring out a way to deliver them quickly and easily is ideal for increasing their conversion rate and accomplishment.
Deliver more relevant content with segmentation
Another secret weapon in email marketing is that it helps businesses ascertain the preferences of their target audience.
Your leads and customers are at different positions in the sales funnel; determining where they are, will allow you to divide them into separate segments. As a result, brands can create highly personalized content to better target the needs of different groups and increase CRO.
Because personalization influences a customer’s purchase intention, sending them content that speaks to them via email, not only helps businesses increase sales but it also improves their brand image and reputation.
Lead nurturing generates more sales-ready leads
Lead nurturing is the process of developing relationships with prospects and leads in order to incorporate them into your marketing funnel. This is the best tactic for preparing your uncertain leads, educating them about the benefits of your product, and incentivizing them to purchase it.
Email marketing is critical to the successful nurturing of your leads because it can deliver powerful content that your prospects will use to their advantage.
Simplifies time-consuming tasks
Sending out emails individually can be a time-consuming and tedious process that prevents you from focusing on more pressing matters. Digitalization is your best ally in increasing productivity and assisting with managing projects.
Email marketing automation will be in control of delivering your campaigns based on various time or action-triggered events from your subscribers, such as joining your mailing list for the first time or abandoning their cart.
Higher return on your investment
So far, we’ve discussed how cost-effective email marketing is. The ROI for every dollar spent on an email campaign is nearly $40.
While there are numerous benefits to email marketing and automation, the ROI that emails can provide to a business is without a doubt the best among a variety of other marketing tactics.
Email marketing is one of the biggest strengths for increasing conversions without spending a fortune because it is simple to create and distribute to your subscribers.
8 Email types to Include in your Ecommerce Email Marketing Strategy
1. Confirmation Emails
Confirmation Emails are sent after a customer completes a specific action on your site, which is usually related to a placed order.
- Purchase confirmation emails are sent when a customer completes the checkout process and your store receives their order request
- Delivery confirmation emails, while not critical, add an extra level of customer service by informing the customer that the carrier has dropped off their product
- Shipping Confirmation email you will receive a mail when you have completed the customer’s order request and their product(s) have been mailed
These emails keep customers updated on the status of their order at every stage of the process, keeping them engaged and excited for their product(s) to arrive.
2. Informational Emails
Informational emails educate your customer base on topics that are not related to your service offerings but are still important to your business.
- Educational Resource Emails educate customers on how to best use your products and provide information about your industry.
- Company newsletters provide customers with informational articles, announcements, sales, and other resources on a weekly or monthly basis.
- Company Announcement Emails notify customers when your company undergoes a significant change, such as new shipping rates or expanding product types.
These emails keep your customers engaged with your company and position you as an industry expert they can rely on.
3. Welcome Emails
A Welcome Email is the first e-mail your consumers receive from your company. When a user joins your email list, whether through a sign-up form on your website or by registering for an account while making a purchase, these emails are sent. Welcome emails show your appreciation and excitement about a new customer joining your list, in order to make them feel important.
4. Promotional Emails
Customers who are trying to find a deal or a way to save are informed by promotional emails that they can buy stuff from you at a discounted price.
- Seasonal Promotion When your company holds sales during a particular period of the year, such as a holiday or event, emails are sent.
- Subscriber-only Promotion Emails are special offers that are exclusively available to subscribers on your email list, instilling a sense of value and importance in them.
- Sale emails are delivered when particular items are on sale or when your company holds a non-seasonal sitewide sale.
Because of the savings, these types of emails tend to result in the most conversions, increasing overall sales volume even if at a lower profit rate.
5. Abandonment Emails
Abandonment emails will be sent when a customer initiates a purchase-related action but then leaves your site.
- Browse Abandonment emails are delivered when a customer examines a few category or product pages on your store but does not add anything to their cart.
- Abandoned Cart Emails are triggered when a customer adds items to their cart but then leaves your site without completing their transaction.
In both cases, sending an email reminds your customer about the great products they saw on your website, giving them a gentle nudge to convert into a paying customer.
6. Re-Engagement Emails
When a consumer has not purchased from your company in a long time, re-engagement emails are sent. These emails usually include some sort of incentive, such as a small percentage off, to entice customers to buy from you again. Whether the customer completely forgot about your company or had a less-than-satisfactory experience, these emails allow the user to give you a second chance or recall their initial enthusiasm about your product.
7. Product-Specific Emails
Product-Based Emails notify consumers about the various products available for purchase from your company.
- New Arrival Emails inform customers of new products that have recently become available that they may not have seen the last time they browsed your website.
- Back in Stock Emails notify customers when an out-of-stock product that is popular or that they have previously viewed becomes available for purchase.
- Cross-sell/upsell emails are customized messages that look at a customer’s purchase history and suggest products that enhance or improve on it.
Those who get these emails will have a decent idea of what your business carries, so when they are looking to buy—whether now or in the future—your store will be at the top of their list.
8. Emails for Feedback and Review
These emails are usually delivered a certain amount of time after a transaction has been completed in order to solicit vital information about your products and services.
- Feedback emails invite customers to privately comment on the quality of your products or the fulfillment process so that you can identify areas for improvement.
- Review emails encourage customers to leave a product review on your store’s website or a business review on an external review site.
Sending these types of emails demonstrates that you care about making your company and its products the finest they can be, which will boost the reputation of your company.
List of best Email Marketing Campaign management tools
- Mailchimp
- Mad Mimi
- Freshmail
- Moosend
- Mailerlite
- Benchmark Email
- ActiveCampaign
- SendPulse
- Campayn
- Hubspot
Conclusion
Vispan Solutions specializes in email marketing for a wide range of businesses, providing high-performance campaigns that capture target audiences and guide them on a carefully curated path to become loyal customers. We can assist you with your email marketing or any other aspect of digital marketing! Please contact us if you want to improve your marketing messages.