9 PPC trends for your 2022 strategy

1.  Automation 

The global automation industry generated $214 billion in sales worldwide. This represents an increase from 71% to 83%.

In 2022, automation will still be considered one of the best PPC trends. Automation will still be used by PPC professionals for:

• Determine the most effective bidding tactics for various objectives.
• Place bids to achieve the highest conversion rates at a predetermined goal CPA.
• Give the ads producing the best results top priority.
• Looking for ad auctions that are more likely to result in conversions and raise CPC
• Create dynamic advertising based on user behavior and website content.

2. Video Ads

Nowadays, videos are the most popular way to get information across. 

82% of all internet traffic comes from video content alone, so it’s no surprise that Google ranks websites with these types heavily in their search results. Up until now, this was only possible through an audio-only website, but not anymore! 

Not only does having a visually appealing one increase your landing page conversion rates by 80%, but it also adds more credibility when potential customers see what you can do right there on camera.

Here are some tips on how to profit from the PPC trends in 2022:

• Choose vertical video advertising from Google.
• Give viewers a “genuine” experience by utilizing virtual reality
• Create 6-second bumper commercials using Google’s Bumper Machine from longer videos to broadcast on YouTube.

 3. Artificial Intelligence

The coming wave of artificial intelligence will have a huge impact on our economy and way of life in the next few decades.

The AI market is expected to be $15.7 trillion by 2030, with Google ads taking nearly half that total at about 10% ($619 billion).

Bing Ads’ share would be 4%, while Amazon comes in just under 3%.

Thus, one of the best PPC strategies for 2022 must involve the use of artificial intelligence.

Utilize AI to: 

• Determine the impact of advertisements based on quality scores
• Determine future ads’ CTRs
• Examine the bids to see which will generate the most traffic.
• Ads, campaigns, or keyword optimization
• Determine the likelihood that a certain customer will conduct business with you.

4. Smart Bidding 

The future of advertising is here, and it’s called Smart Bidding. This strategy uses machine learning to optimize ads for conversion. All you have to do is ask Google what your goals are!

Smart Bidding facilitates:

• Get the highest ROI for the money you have already spent.
• to achieve the required cost per acquisition, and produce new leads and clients.
• Create specific conversion objectives for your campaigns.
• To effectively manage ad-hoc events like one-time promotions, use seasonality adjustments.
• Increase conversions by using all of your daily budgets.

5.  Ads Data Hub

If you want to be successful with your ads, then it’s important that they are targeted and shown on all devices. 

Pixel can’t track the effectiveness of these types, so there’s no way for advertisers to know how many people saw their message or whether those who did would convert into customers!

Mobile devices account for 54.4% of global website traffic and over 70 percent (or more) on YouTube comes from a mobile device!

Google has announced that it will be pushing the use of Ads Data Hub in 2022 even more than before. 

This is an effort by Google to reduce third-party pixel tracking on YouTube and other platforms where advertisers often go after consumers with ads attached, rather than having their own ad spots created specifically for them!

The Ads Data Hub helps marketers to better understand the effectiveness of their ads across screens. 

This process allows businesses an opportunity for increased insights into how they are performing, and what devices or times may be most profitable based on demographic information about consumers’ habits- all things that can inform future marketing strategies!

6. YouTube Must head on TV screens

With more than 250 million watch hours. The fastest-growing screen for YouTube is now television.

On TV screens, YouTube advertising generates a 10% higher lift than ads on linear TV.

YouTube has finally introduced a way for you to advertise your brand on TV screens! The new feature, called YouTube Mastheads, is an interactive digital billboard that will auto play after 3 seconds. 

You can choose between 15 different designs and place them on any compatible device’s home page, including mobile apps like Apple TV or Android TV hooked up through HDMI cables.

Therefore, it makes sense that YouTube now permits the display of the YouTube Masthead on television. 

The YouTube Masthead is a 24-hour-long digital billboard that appears on YouTube’s home page. On all supported devices, The Masthead will begin to play after a little delay.

To get you started, consider these three essential YouTube Masthead on TV points:

• A CTA cannot be added to a Masthead advertisement on TV screens.
• Only on a CPM basis is YouTube Masthead available on TVs.
• The other Masthead choices are identical to targeting and other ad-serving capabilities.

7. Google Ad mob & Smart Segmentation 

Google Ad Mob provides you with some great features to help improve your app. 

The insights alert can tell when there is an abnormal change in key metrics like impressions or CPM, so these sorts of things won’t go unnoticed!

Google Ad Mob offers:

• Google Ad mob offers a user engagement card to give you insights on your metrics, including sessions per user, average duration of sessions, and ad exposure for each one.
• Rewarded advertisements report to examine user behavior in relation to rewarded ads
• Two metrics can be compared using comparison reporting inside the same display.

The gaming industry has seen an increase in revenue from non-spending players due to smart segmentation. 

This technology uses machine learning and categorizes users based on their spending behaviors within the app, allowing developers earn money even if they don’t spend any themselves!

Ads will be shown to users who are unlikely to make an in-app purchase. Users who buy something, however, won’t ever see any adverts.

8. Virtual Reality Ads 

Viewers can test out goods or services in virtual reality advertisements before making a purchase.

As an example of how virtual reality advertisements will alter the PPC marketing strategy:

• Customers will be able to learn more and interact with the goods or services through 360-degree films.
• Ads will be activated by the VR technology using eye-tracking technologies. When a user looks at an advertisement for a few seconds, the advertisement starts to play.
• It will be possible to see what areas of the screen users are focusing on thanks to virtual reality. The technology will also make it easier to track which areas of the screen users like to interact with.
• Since the majority of millennials and Gen Z use VR technology, targeting age groups will be simpler.

9. Voice Search for PPC Campaign 

How voice search will affect PPC campaigns is as follows:

• Voice searches make up 50% of all searches.
• Voice search is used by 50% of consumers when they shop online.
• Sales of voice commerce have surpassed $40 billion.

Here are some tips for utilising voice search to enhance your PPC campaigns. 

• Locate out which specific terms people have already used to find your advertisement by evaluating the current search term.
• Choose question terms and long-tail keywords.
• Determine the user’s position in the purchasing cycle.