7 Tips for YouTube SEO
The goal of YouTube SEO is to get your videos and channels to rank higher on the site. YouTube’s algorithm determines your placement, which can have a significant impact on KPIs such as follower count and brand recognition!
That’s for sure. People would prefer to watch a video than read a long blog post, too. Why? It’s simple: videos are more entertaining and digestible than written content. (I know, I should have made a video of this as well—maybe one day.)
SEO for YouTube is one of the fastest and most effective ways to grow your business. 59% of people prefer watching videos over reading text-based content! That’s a lot of people who would love increased watch time and brand awareness, as well as revenue streams all around.
Google’s algorithms for ranking websites and videos are based on the same principles.
SEO for YouTube Tips...
1. Make sure you choose the right keyword for YouTube SEO.
The purpose of YouTube video SEO is to ensure that people can find your material in search engine results.
To do so, you’ll need to employ the correct keywords or phrases throughout each video, and the spoken audio versions will catch those words, so they can be used to generate transcripts, which will increase traffic even more!
By conducting keyword research, you may learn what phrases people use to search for videos.
One simple technique is to use YouTube’s Search Suggest, which will provide you with a list of relevant keywords depending on the term you enter!
When it comes to individual videos, try for more specific keywords. It’s advisable to use the keyword term “makeup tutorial for Huda Beauty” rather than just “makeup tutorial.”
2. Create a title, description, tag, and file name that are keyword-optimized for YouTube SEO.
To score highly in search engine rankings, the text in your video should be optimized for keywords.
We’re all aware that search engines have caught on to keyword stuffing, which is the practice of overusing keywords and variants thereof in the hopes of improving rankings.
If you include keywords in the file name of your video, YouTube will rank it accordingly, which might help you receive more attention from viewers!
So don’t waste your time with this! If you write your material with humans in mind first, rather than machines, you risk being penalized by Google.
3. Create an eye-catching thumbnail for YouTube SEO.
The correct video thumbnail may make or break your click-through rate.
Choose a beautiful, high-quality image with a 16:9 aspect ratio and use facial close-ups for the best effect on YouTube.
4. Incorporating the term into your video for YouTube SEO.
It’s critical for SEO success to include your keyword in a video smartly and naturally.
Make sure you pronounce the word or phrase clearly so that YouTube can properly transcribe it.
This will help you rank better in search engines like Google when people search for things relevant to what they see in your captions and transcripts!
5. Choose a video category for YouTube SEO.
The video search can be narrowed down to only show videos with advanced features.
It’s crucial to contextualize your video using categories to boost your chances of being discovered by a user.
6. Closed captions and subtitles can be added for YouTube SEO.
Closed captions are intended for those of us who cannot hear audio, whereas video subtitles are designed to explain conversation to viewers who do not understand the video language.
Subtitles and closed-caption files, like transcripts, contain the text of what is stated in a video.
7. Add an end screen and a YouTube card for YouTube SEO.
YouTube’s cards are an excellent way to improve your YouTube ranking. They’re pre-formatted notifications that urge viewers to take desired actions during videos, allowing them to continue watching and improving engagement!
In a video, you can add up to five cards!
After a video has finished, end screens emerge to tell viewers what they can do next.
Both cards and end screens can improve the viewer’s experience and urge them to continue watching or take action after they’ve completed watching.
Viewers can be directed to the following elements using end screens:
- Other YouTube videos, playlists, and channels can be found here.
- Subscribe to your channel.
- Explore your website, goods, and crowdfunding campaigns for ideas.