7 Benefits of Google AdWords to Grow Your Business Online
We all know that the internet is a magical place where anything and everything can happen. And one of those things? Generating more leads! With advertising, you’ll have no problem attracting new customers to your store or site with ease.
The possibilities are endless with the power of online advertising! With a few simple adjustments, you can use ads to generate more leads and revenue. You could sell products on your website or bring even more traffic for it.
Let’s discuss the benefits of Google AdWords as an advertising platform. Manifesting your AdWords is not an easy task, but the results that come in are almost instantaneous and transparent. It’s worth every penny you spend on it!
1. AdWords works faster than SEO
The efficiency of Google AdWords is that it works faster than SEO. With this, you can generate more traffic and leads in a shorter amount time.
Google is the most popular search engine in use today. With over two thirds of all internet users relying on it for information, you can’t afford to be without an optimized AdWords campaign that will help put your business at top spot!
Here are some explanations for why it is quicker and more efficient.
- You can concentrate on several keywords at once.
- The campaign can be activated or deactivated whenever you desire.
- Ads that are shown at the top of the page are immediately visible.
Organic sources are great for long-term branding, but with AdWords you have a better chance at driving traffic and leads right away.Â
The transparency of the platform also makes it easier to understand exactly what’s going on behind closed doors when using this form advertising method as opposed to other methods where there can be some uncertainty about how your ad will appear or function in comparison.
The key to ranking on search engines like Google is complicated. It requires a lot of time, effort and skill that not everyone has access too but those who do will be able achieve success in no time at all with some good hard work!
Ads give you immediate awareness at a cost, however SEO would give you success over the long run, depending on the work you put into the calibre of your content.
2. Increase brand awareness
Google AdWords is a powerful advertising platform that can help you tell people about your brand in ways other than just through search engine results. In addition, it boosts traffic and conversion rates.
Google has discovered that their search ad campaigns are successful in bringing top-of mind awareness to the consumer by an average of 6%. This finding was achieved through a partnership with Ipsos who ran surveys across 12 different verticals including automobiles and retail.
The more people who search for your brand name, the higher you rank. That’s why it’s important not just to focus on increasing website traffic through content marketing but also by promoting yourself in other ways like via SEO and Google AdWords campaigns!
3. Obtain more clients by using their Gmail Inbox
The latest trend in marketing is email ads, and Gmail has been making them more accessible for all advertisers. In September 2015 Google integrated native Gmail advertisements with its AdWords program to give you access from your recipient’s inboxes instead of just the web interface or mobile apps!
Gmail ads are a great way to reach your audience and cost less than other forms of advertising. They can appear on both desktops as well as mobile devices, which makes them even more effective! If you have limited funds but want high ROI then try these Gmail promotional campaigns.
4. Reestablish a connection with website visitors
The Google AdWords program offers an amazing opportunity to reconnect with your website visitors. Let me elaborate on that further!
Window shoppers may visit your website, but they won’t take any action unless you remind them of the products and services that are available. With Display Remarketing campaigns or RLSA (Remarketed Campaign Specific alternate), this is easy!
Source: ThinkWithGoogle
5. Regularly evaluate your performance
We all know that traditional forms of advertising such as newspapers, radio and TV don’t work anymore.Â
The lifespan of traditional advertisements is short and it’s difficult to measure their outcome. They are also far more expensive than Google AdWords. You are unable to manage your spending and budget.
You can’t calculate ROI from traditional media because there’s no way of knowing where leads are coming from. Additionally, you wouldn’t know the source of these contacts unless your customer chooses to divulge it -which they might not! As a result this would make calculations very difficult and inaccurate at best.”
AdWords, on the other hand, would provide detailed information about the campaign’s performance. You’d be aware of:
- Who made the click on your ad.
- How many leads were produced.
- How much traffic your website has received from AdWords.
- Which keyword brought in the most visitors and prospects.
- How much does each lead cost you?
6. Better combat your competitors
If you’re not running ads, but your competitors are then that means trouble for you. You’ll lose business almost instantly on Google search results page!
You must pay close attention to them to learn how they are advertising their company, what sorts of ads they are running, etc.Â
You can accomplish this with the use of Google AdWords’ open system. Seize the chances that present themselves so you may differentiate yourself from the competitors.
You now have justification for doing Google AdWords campaigns. But let’s talk about if this platform makes any sense for you.
7. Explore more using your ads
Confused with the title? As I said, there’s a lot more to explore when you link your Google AdWords account and analytics.
You’ll get an idea on what people do after clicking these ads but not how they’re interacting or why this content is working for them in such as way – until now!
The integration between these two platforms allows us insight into user behavior which can help improve our marketing efforts.
- Length of time spent on a page by a visitor
- How many times a page has been viewed
- Your landing page’s bounce rate
- Information on new and returning visitors, among other things.
Next, what?
With these benefits of Google AdWords, I hope you’ll be inspired to get started with running your first ever advertisements. Vispan Solutions can help you in designing ads that will increase traffic and lead generation while also increasing revenue at an optimum rate!